This is Chuer Wang, a visual designer with experience in creating competitive pieces of work from the ground up through various approaches. My expertise includes brand identity design, web/app design, publication design, merchandise design, and more.
While engaging in visual exploration, I fully considered feasibility and scalability, aiming to deliver a cohesive and immersive experience to the audience.
While engaging in visual exploration, I fully considered feasibility and scalability, aiming to deliver a cohesive and immersive experience to the audience.
Experience
08/2020 - 08/2021
Shenzhen, China · On-site
Shenzhen, China · On-site
UI Designer
Independently designed UI for the company's backend management system, integrating the brand visual system into diagrams, implemented responsive design to ensure compatibility across multiple devices.
Contributed to the brand UI design guidelines, conducting initial research and refining conceptual sketches, shortened design cycles from concept to prototype and improved communication between multiple teams.
Lead designer for the P1 brand extension project. Designed 80+ cup labels that visually narrated stories based on different events. Received 400+ user photo feedback on China's mainstream social media and increased sales by 20% for promotional products.
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Independently designed UI for the company's backend management system, integrating the brand visual system into diagrams, implemented responsive design to ensure compatibility across multiple devices.
Contributed to the brand UI design guidelines, conducting initial research and refining conceptual sketches, shortened design cycles from concept to prototype and improved communication between multiple teams.
Lead designer for the P1 brand extension project. Designed 80+ cup labels that visually narrated stories based on different events. Received 400+ user photo feedback on China's mainstream social media and increased sales by 20% for promotional products.
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FWG Creative Studio
05/2020 - 08/2021
Shenzhen, China · On-site
Shenzhen, China · On-site
Visual Designer
Developed and implemented brand culture development and creative product projects based on multiple campuses, successfully applying for relevant patents.
Created creative product sold over 800 sets, surpassing the expected quantity by 200% and gaining popularity among the brand's target audience and wider communities, receiving coverage from local mainstream media.
Responsible for the visual design and content layout of the company's brand culture promotional publications. Deconstructed lengthy content and combined it with imagery to enhance readability and creativity.
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Developed and implemented brand culture development and creative product projects based on multiple campuses, successfully applying for relevant patents.
Created creative product sold over 800 sets, surpassing the expected quantity by 200% and gaining popularity among the brand's target audience and wider communities, receiving coverage from local mainstream media.
Responsible for the visual design and content layout of the company's brand culture promotional publications. Deconstructed lengthy content and combined it with imagery to enhance readability and creativity.
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Volunteer
OpenTable Workshop
07/2023 - Present
London, UK · On-site
London, UK · On-site
Designed and implemented a child-friendly drawing workshop for the Refugee Help Centre, improving advisory efficiency by allowing parents with children to have a long-time focus on consultation. The workshop was highly recognized by the council and parents, and loved by the children.
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2019 China Oceanarium Industry Report
- Data Visualization
12/2019 - 01/2020
International · Online
International · Online
Visualization design of the 2019 China Oceanarium Industry Report, transforming lengthy data and text into vivid charts and graphs. The result enhanced the report’s accessbility, increasing the dissemination rate by 300% and gaining attention on China's mainstream social media Weibo, as well as the international platform X(Twitter).
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Education
Kingston University
Master’s degree, Graphic Design09/2022 - 09/2023
Kingston University
Guaduate Diploma Creative Practice09/2021 - 06/2022
Shenzhen University
Bachelor’s degree, Art Management09/2016 - 07/2020